A New Way to Think About Paint
With the introduction of Aura Waterborne Paints, Benjamin Moore offers you a new way to think about paint.  Aura paint’s innovative formulation allows you the freedom to use any sheen, in any color, anywhere – it’s your choice.  If you want to use a matte finish for the bathroom or satin in the bedroom, you’ll still enjoy the same superior washability and stain-and-mildew-resistance qualities regardless of sheen selection, with a finish so remarkably smooth, you can feel the difference when you touch it.  It’s waterborne technology means that Aura Paint has low odor and meets the most stringent VOC regulations.

Ease & Simplicity
Aura covers like no other paint.  A single coat provides complete coverage for most colors.  Even the deepest and brightest colors need no more than two coats.  Dry time is quick, so you can touch up or recoat in an hour, saving you time.

ColorLock Technology
Benjamin Moore’s exclusive ColorLock Technology distinguishes Aura from virtually every other paint on the market – it’s that remarkable.  Color pigments are microscopically bonded to dry paint film locking in color for richer, more enticing hues and a new standard in durability.

Now Available - Aura Exterior Paint
Benjamin Moore has completed its revolution in paint formulation with the introduction of Aura Super Premium Exterior Paint.   Aura Exterior is a marvel compared to other house paints.  One coat of Aura goes on like two coats of traditional paint, it dries fast, and leaves a durable finish that lasts year after year, even in the most rigorous outdoor environments.  Aura Exterior is formulated to yield a thicker coating that contributes to the paint’s extreme “hide”, which eliminates the need for a primer and additional coats.  It also helps to minimize surface imperfections, which adds to the smooth finish that you can see and feel.

For additional information on Aura Paints, we invite you to visit: